Worldwide Entertainment & Convention Venue Management
Home > Case Studies > Mercedes-Benz Superdome
of 1

Mercedes-Benz Superdome

OPENING DATE

August 12, 1971

FACILITY OWNER

Louisiana Stadium and Exposition District

LENGTH OF SERVICE

41 years

OVERVIEW:

Operated by SMG since it opened in 1977, the Mercedes-Benz Superdome is the home of the NFL’s New Orleans Saints and has served as a host site for seven Super Bowls, four NCAA Final Four Men’s Basketball Championships, three NCAA BCS College Football National Championships and two NCAA college bowl games each season. More than just a football stadium, the Superdome also hosts an array of corporate events, trade shows, conventions, live music festivals, and other events that produce economic impact for the region.
SMG’s Superdome operations have helped transform New Orleans into a year-round sports destination, pumping billions of dollars into the local economy. After being ravaged by Hurricane Katrina in 2005, SMG was tasked with overseeing what would become the single largest stadium reconstruction project in U.S. history. When the Superdome re-opened just a year later, it drew international praise and served as an inspiration that breathed new life into the city’s post-disaster recovery.
of 0

SEATING CAPACITY

Full stadium - 76,468
400 Level Suites: 64
300 Level Suites: 89


MAJOR TENANTS

New Orleans Saints (NFL)


HIGHLIGHTS

  • Secured winning bids for seven Super Bowls, five Final Fours, and five College football championships
  • WrestleMania in 2014 and 2018
  • Hosted first NFL Super Bowl to be held under National Special Event Security designation
  • Selected as the site of the 2019 College Football Playoff National Championship and the 2022 NCAA Men’s Final Four
  • Secured multiple appearances by: U2, Beyonce, Kenny Chesney, Guns N Roses, One Direction, Eagles, Taylor Swift, and more
  • Helped create the Essence Music Festival, a three-day event drawing 120,000 visitors now in its 18th year
  • Led the $225 million reconstruction in the wake of Hurricane Katrina’s devastation
  • Provided construction program management for improvements totaling $120 million since 2009
  • Played a lead role in developing Champions Square, an adjacent property converted into a mixed-use special events space
  • Negotiated multi-year agreements with the State Farm Bayou Classic, New Orleans Bowl, All-State Sugar Bowl and Essence Music Festival
of 0
Back to
Top
< Back
X